For week 10, our release party packed the house at Company Brewing with over 150 attendees. Each attendee was given two beer tickets, so they could try each beer and one voting ticket. Once everyone had arrived, each Barley to Barrel participant had the opportunity to share the story of their brewery and pitch the…
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The final class session of the Barley to Barrel program was focused on Funding and Investing. A brewery is an expensive proposition and we wanted to demonstrate that there are many funding options. To open the class, we were joined, via videoconference, by Mike Schroeder and Zach Nichols of Sanitas Brewing Co., both located in…
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Weeks seven and eight were designed as flex weeks. One would be a lesson on how beer is kegged in a commercial facility. The other would be a week off where Barley to Barrel participants would be asked to get out into the market and sell the beer! Each team met at their respective brewery…
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Coffee (Stouts) are For Closers Once we had covered the marketing and trademarking conversation, it was time to move onto sales and distribution. Yes, most small breweries will want to sell their product over their own taproom bar for quite a while, but it is valuable to look ahead at the future. Will you sell kegs…
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In a time of evermore brands and beers on the shelves, it has become vital to stand out. Whether that be visually, or through a great brand story, or even both. Mark Fairbanks of Translator was kind enough to share the story of how his team re-branded Milwaukee Brewing Company from the Louie’s Demise of…
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Field Trip What kind of brew house should I order? And how do I find it? These are very important questions for an aspiring brewery owner to answer. Fortunately for our participants, we have suppliers from all corners of the brewing industry in Wisconsin. During the week four session, we hopped on a bus and…
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Let’s Make Some Beer With the kind support of Briess Malt and Ingredients Co., and our friends at Wheel and Sprocket (we’ll tell you that story over a beer, someday) we had two full grain orders delivered to Milwaukee in time for brew day. Participants met at Company Brewing in the early afternoon to mill…
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A Recipe for Sucsess Week two was dedicated to innovative beers and recipe design. Russ Klisch led the presentation on the innovative beers that have come out of Lakefront Brewery. He touched on the story behind their first, and ahead of it’s time, gluten free beer “New Grist”, the inspiration and sourcing of a beer made…
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Week 1: The Business Of Beer The group came together on a cold, blustery night. Almost everyone was on time, in fact. The event began with a brief welcome, and the introduction of Jeff Ganger, founder of BrewLogger. Jeff brought in a box of his books to share with the class, and explained the reason…
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